Narrative Context: Why Winery?
A Story that is Engaging and Relevant
Narrative context, in which interactivity occurs, plays an essential role in business simulations. A good story includes an exposition (beginning), conflict, rising action, climax, denouement (ending), characters, settings, plot points, etc. Its narrative context provides FLIGBY with strong storytelling power. Check out Prof. Csikszentmihalyi’s video about FLIGBY’s plot:
In the story, you take on the role of General Manager (GM) of the well-established and well-known “Turul Winery” in California. As the recently appointed GM of the vineyard, you face the challenging task of having to achieve a state of harmony and cooperation in a team significantly weakened by internal conflicts. Furthermore, you must find ways to free your colleagues’ creative energies by applying appropriate leadership methods.
Check out our blog entry on creating narrative content that works:
Using an online winery simulation to develop leadership skills offers a unique and immersive learning experience. Due to the industry’s complexity, innovation, and success, a Californian winery can serve as a great benchmark for addressing leadership challenges. It’s a great use case for several reasons:
- Firstly, the winery industry requires effective leadership to navigate complex decision-making processes, manage diverse teams, and create a sustainable corporate culture. A winery’s leadership challenges, such as managing the production process, ensuring quality control, and creating memorable customer experiences, apply to various industries.
- The Californian winery industry is also renowned for its innovation, quality, and success. By using a Californian winery as a benchmark, participants can learn from the best practices and strategies employed by successful wineries in areas such as customer service, team management, and brand building. The winery industry also offers valuable lessons regarding adaptability, resilience, and the ability to thrive in a competitive market.
- Furthermore, the winery setting provides a sufficiently abstract environment that allows participants to focus on the leadership challenges rather than getting caught up in their own industry or workplace specifics. This abstraction enables participants to explore different perspectives and approaches to leadership, fostering creativity and critical thinking.
My Organization is Not a Winery. Not a Problem at All!
Knowing the wine business and industry is not a prerequisite for successfully completing the simulation. At the same time, players can gain insights into California’s wine industry, assisted by the extensive multimedia library to which you have free access on demand during the Game.
All events simulated in FLIGBY are based on real-life situations and the experience of organizational development professionals and other “adventurers.”
Being good neighbors and stewards of the land are essential business and personal values in the California wine community. This industry has committed to sustainability and transparency, as evidenced by the self-assessment and certification programs that have emerged during the last decade.
Will you be capable of winning the international “Spirit of Wine Award” as a direct result of your leadership skills and efforts in the wine business?